iPhone (A1203) - MAME machine

Mobile Phone published 17 years ago:

iPhone © 2007 Apple, Inc.

1st generation iPhone designed by Apple.

TECHNICAL
Model A1203

TRIVIA
After years of rumors and speculation, it was officially announced in January 2007, and was released on June 29, 2007 in the USA. It was the first smartphone designed and marketed by Apple, Inc.

Colloquially known as the iPhone 2G, the first iPhone, and iPhone 1 after 2008 to differentiate it from later models.

In 2005, Apple CEO Steve Jobs envisioned an Apple touchscreen product that the user could interact with directly with their fingers rather than using a stylus. The stylus was a common tool for many existing touchscreen devices at the time including Apple's own Newton, launched in 1993. He decided that the device would require a triple layered capacitive multi-touch touch screen, a very new and advanced technology at the time. This helped with removing the physical keyboard and mouse, the same as was common at the time for tablet computers, human machine interfaces and point of sale systems. Jobs recruited a group of Apple engineers to investigate the idea as a side project. When Jobs reviewed the prototype and its user interface, he saw the potential in developing the concept into a mobile phone to compete with already established brands in the then emerging market for touch screen phones. The whole effort was called Project Purple 2 and began in 2005.

Apple created the device during a secretive and unprecedented collaboration with Cingular Wireless, now part of AT&T. The development cost of the collaboration was estimated to have been $150 million over a thirty-month period. Apple rejected the design_by_committee approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola. Instead, Cingular Wireless gave Apple the liberty to develop the iPhone's hardware and software in-house. The original iPhone was introduced by Steve Jobs on January 9, 2007 in a keynote address at the Macworld Conference & Expo held in Moscone West in San Francisco, California. In his address, Jobs said, "This is a day, that I have been looking forward to for two and a half years", and that "today, Apple is going to reinvent the phone." Jobs introduced the iPhone as a combination of three devices: a "widescreen iPod with touch controls"; a "revolutionary mobile phone"; and a "breakthrough Internet communicator".

Six weeks prior to the iPhone's release, the plastic screen was replaced with glass, after Jobs was upset that the screen of the prototype he was carrying in his pocket had been scratched by his keys. The quick switch led to a bidding process for a manufacturing contractor that was won by Foxconn, which had just opened up a new wing of its Shenzhen factory complex specifically for this bid.

Discontinued on July 15, 2008, 6.1 million units were sold.

CONTRIBUTE
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